Build a sales engine for predictable revenue growth
Bring senior commercial leadership into the business, sales strategy, pipeline discipline, team structure and commercial alignment, at a fraction of the cost of a full-time hire. A Fractional Sales Director develops your people, builds repeatable processes and aligns sales with the rest of the business.
Where senior sales leadership accelerates growth
Move from chasing deals to running a clear, repeatable strategy. A Fractional Sales Director brings sharp clarity on who you sell to, how you reach them and why they should choose you, then turns it into a plan the whole team can execute.
Get the right personTurn the pipeline into a reliable forecast. A Fractional Sales Director brings real pipeline visibility, sales-cycle clarity and deal-progression discipline, so you know what is closing, when, and what to focus on next.
Get the right personUnlock the next level of performance from a talented team. A Fractional Sales Director coaches your reps on questioning, qualification and closing, and shows them, in practice, what great sales looks like.
Get the right personMake the CRM work as hard as the team. A Fractional Sales Director maps the real sales process, embeds the right CRM discipline and gets the team using the tools that drive consistent, measurable results.
Get the right personYou have cracked one market and the next move is expansion, new verticals, geographies, segments. A Fractional Sales Director brings hard-won experience scaling sales into new markets and a clear playbook for getting there faster.
Get the right personMake your biggest accounts your biggest growth engine. A Fractional Sales Director brings real key-account discipline, strategic account plans, customer health tracking and a steady pipeline of expansion opportunities, so customers renew and grow with you.
Get the right personSales Leadership Beyond the Number
A Fractional CSO is not a quota pusher. They are a revenue strategist. They understand that sustainable revenue growth comes from strategy, process, and people development. Not heroics and deal chasing.
Your Fractional CSO has led sales teams through scaling cycles. They have built sales organisations from the ground up. They know how to hire right, structure teams to win, coach reps to greatness, and build pipeline discipline that actually works. They understand Irish market dynamics because they have worked in them.
Whether you need to rebuild your sales strategy, develop your team, fix your pipeline, or crack new markets, a Fractional CSO takes ownership of revenue. Not just monthly numbers. Long-term sustainable growth. Teams that want to stay. Customers that want to expand.
Start the ConversationMost clients save 65–75% on cost while gaining a proven sales leader who has built teams in fast-growth environments.
What a Fractional Sales Director Actually Delivers
A Chief Sales Officer or Sales Director at this level owns the full revenue motion, strategy, process, people and performance. Engagements are tailored to your stage and commercial goals, and typically cover the following workstreams.
A clear commercial plan built around your ideal customer, value proposition and route to market. Annual and quarterly planning, target setting, territory design and a roadmap that ties every sales activity back to revenue and margin.
A pipeline you can trust, with consistent stage definitions, deal qualification, conversion benchmarks and an accurate forward forecast. Weekly cadence on coverage, velocity and slippage so leadership always knows where the number is landing.
A proven methodology embedded in your team, MEDDIC, SPIN, Challenger, value-based selling or solution selling, whichever fits your market. A practical playbook covering qualification, discovery, demo, proposal and close that every rep can execute.
The right shape of team for your stage and motion, SDRs, account executives, account managers and sales leadership. Role definitions, compensation plans, ramp paths and a hiring scorecard that consistently attracts strong commercial talent.
Structured one-to-ones, call coaching, deal reviews and rep development plans. Clear performance frameworks so high performers grow faster, and underperformance is addressed early, with the data to support every conversation.
A CRM that reflects how you actually sell, with clean data, reliable reporting and automation that removes admin from the front line. Practical sales operations covering enablement, content, sequences and the metrics that matter most.
An agreed ICP, lead definitions, SLAs and handover process between marketing and sales. A shared view of pipeline coverage, campaign feedback and revenue attribution so the two functions compound each other rather than compete.
Strategic account plans for your largest customers, with clear stakeholder maps, expansion plays and renewal discipline. A steady, measurable pipeline of cross-sell, upsell and reference opportunities from the base you already have.
When You Need a Sales Director
Most founders and CEOs bring in a Fractional Chief Sales Officer when one of these moments arrives. If two or three of them are true for you right now, it is time for a conversation.
Good months, bad months, no real pattern. You cannot forecast accurately and the board keeps asking the same question. A Sales Director brings the discipline that turns sales from heroics into a repeatable system.
The founder is in every deal, on every demo, writing every proposal. That is a ceiling, not a strategy. A Fractional Sales Director takes ownership of the sales function so the founder can step back into the business.
Reps are missing target, ramp times are too long, or strong hires are not delivering. A senior Sales Director diagnoses what is happening, coaches the team and resets the performance bar.
You have proven the proposition and now need a real sales engine. A Sales Director designs the team, the comp plans and the process to take you from founder-led wins to a scalable revenue function.
Expanding into the UK, EU, US, new verticals or upmarket into enterprise. A Chief Sales Officer brings a clear playbook for market entry, channel design and the right commercial model for each region.
Fundraising, due diligence or a sale process. Investors want predictable pipeline, strong unit economics and a credible commercial story. A Sales Director builds the metrics, the narrative and the team behind both.
Senior Sales Leadership Across Sectors
Our Fractional Chief Sales Officers and Sales Directors have led commercial teams across a wide range of industries and selling motions. We match you with a leader whose background fits your sector, deal size and stage of growth.
Subscription, platform and software businesses building repeatable inbound and outbound motions, with disciplined pipeline management and value-based selling at every stage.
Consulting, legal, financial and advisory firms turning relationships into a structured business development engine, with clear pipeline ownership and account growth plans.
Product, engineering and IP-led businesses translating complex propositions into a clear commercial story, with sales teams equipped to win at enterprise level.
Established Irish manufacturers and industrial businesses modernising sales, building key account programmes and expanding into new geographies and channels.
Regulated, technical sales environments where credibility, clinical understanding and long-cycle deal management matter as much as commercial skill.
Founder-led SMEs in the 1M to 50M revenue range professionalising sales, building a team and scaling from a strong domestic position into international markets.
Three Steps to Revenue Leadership
From the first conversation to a Sales Director inside the business, typically inside a single week.
We listen. What is the real revenue challenge? Is it strategy, team, process, or market expansion? Are you under-performing targets? Is your team struggling? We get specific about where the leverage is.
We match you with a Chief Sales Officer from our network who has built revenue in your sector and at your stage. Someone who understands the Irish market. Someone who has taken commercial teams through scaling cycles.
Your Sales Director embeds with your team. They audit your sales process. They start coaching your reps. They build pipeline visibility. They bring discipline and structure. You will see momentum within the first month.
A Flexible Model Built Around Your Growth
Every business is at a different stage, so every engagement is shaped to fit. A typical Fractional Sales Director engagement looks like this.
Most engagements run one to three days per week, on-site and remote. As the sales function matures and the team takes ownership, the day-count often steps down without losing momentum.
An initial commitment of three to six months gives enough time to diagnose, design and embed change. Many engagements continue beyond that on a steady-state basis as a trusted commercial advisor.
Tailored to your priorities, building a sales team from scratch, fixing pipeline and forecasting, opening new markets, or stabilising a function during a period of change. Scope is reviewed quarterly.
A fraction of the cost of a permanent Chief Sales Officer, with no recruitment fees, no equity dilution and no long notice period. You get senior leadership with the flexibility to scale up or down.
Your Sales Director reports directly to the CEO or founder and sits inside the leadership team. They represent sales at board level and own the commercial number with the same accountability as a permanent hire.
Every engagement is anchored to clear KPIs, pipeline coverage, conversion rates, average deal size, win rate, forecast accuracy and revenue growth. Progress is tracked openly and reviewed each quarter.
Fractional Sales Director Questions, Answered
A Fractional Sales Director, or Chief Sales Officer, provides senior commercial leadership on a part-time basis. They own sales strategy, pipeline management, methodology, team structure, coaching, CRM discipline and go-to-market execution. They sit inside your leadership team and take responsibility for the revenue number, just as a permanent hire would.
Most Fractional Sales Directors begin delivering measurable impact within the first 30 to 90 days by improving pipeline visibility, tightening sales processes, coaching the team and identifying quick wins. Longer-term revenue growth typically follows within three to six months as new structures, methodologies and behaviours take hold across the team.
A consultant typically delivers a report or a project. A Fractional Sales Director owns the outcome. They sit in your business, lead the team, work the pipeline, coach the reps and stay accountable for the commercial number. They are an operator, not an advisor on the sidelines.
We agree the KPIs that matter to your business at the start of the engagement. Typical measures include pipeline coverage, conversion rate, win rate, average deal size, sales-cycle length, forecast accuracy, quota attainment and overall revenue growth. You see the numbers in a clear dashboard, reviewed in cadence with leadership.
Engagements are flexible and scoped around your business needs, from a couple of days a month through to a dedicated multi-day commitment each week. You get a senior Chief Sales Officer at a fraction of the cost of a permanent hire, with the ability to scale up or down as your growth stage evolves.
Yes. Your Fractional Sales Director leads and develops the team you already have, sets the standards and coaches reps directly. Where new hires are needed, they help define roles, interview candidates and build a stronger commercial bench over time.
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