Empowering growth with fractional CXO leadership
Client: ONESONIC
Sector: Consumer audio technology
Location: Dublin, Ireland
Engagement: Fractional CFO & Fractional CMO
Timeframe: 2023 , Present
"We've used Agile Executives' C-suite level fractional consultants in sales, marketing, and finance, and this has allowed us to operate and think like a much larger organisation immediately, without waiting the typical time to build a team in-house."
About ONESONIC
ONESONIC is a premium Irish audio brand creating high-fidelity wireless earbuds, headphones, and speakers, designed and engineered in Dublin by experts in acoustic and spatial audio. With strong roots in audio engineering and a rapidly growing customer base, ONESONIC is scaling globally with bold ambitions and deep technical credibility.
Buy their products here.
The challenge
As ONESONIC transitioned from startup into post-investment operations, they faced the dual challenge of securing funding and preparing for market expansion, including a major UK launch. Like many SMEs, they needed senior-level leadership in finance and marketing, but flexibly, without the burden of permanent hires. The fractional CXO model offered a strategic solution: access to high-calibre executives exactly when and where needed.
Our approach
Strategic finance , Niall O'Kelly, Fractional CFO
Niall began working with ONESONIC in early 2023, initially to support the development of a business plan for Enterprise Ireland (EI) and external investors. With successful grant applications secured, Agile Executives involvement deepened:
Business planning & investment readiness: Prepared a robust business plan to secure grant funding and investor interest.
Enterprise Ireland engagement: Helped onboard ONESONIC as a High Potential Start-Up (HPSU) client with EI.
Corporate finance oversight: Stepped into the role of Fractional CFO in late 2023, focused on managing funding rounds, financial strategy, and ongoing liaison with EI.
Team expansion: Introduced additional Agile Executives consultants to provide further expertise across the business.
Marketing leadership , Tim Lion, Fractional CMO
Identified by Agile Executives as a strong strategic fit, Tim joined ONESONIC in January 2025 as Fractional CMO to prepare for the brand's UK launch and a re-launch in Ireland.
Brand refresh & strategy: Led a full brand refresh to position ONESONIC competitively in both Ireland and the UK.
Operational restructure: Worked with the CEO to redefine internal roles and responsibilities for optimal performance.
Agency selection: Oversaw the briefing and selection of a new creative agency, PR agency, and website design partner.
Marketing programmes: Developed and implemented an influencer strategy, a performance media plan, and a content strategy executed by ONESONIC's in-house team.
Budget optimisation: Ensured maximum ROI from the marketing spend, with KPIs being developed to track broader performance beyond sales.
Why fractional works
ONESONIC's success story highlights the power of fractional CXO leadership:
Immediate impact: Fast access to senior-level talent without recruitment delays.
Flexible engagement: Expertise scaled to meet ONESONIC's evolving demands.
Integrated support: Agile Executives operated as an extension of the leadership team.
The outcome
ONESONIC became an EI High Potential Start-Up client and is actively raising new funding.
The company is fully prepared for a July 2025 UK launch with new branding, products, and strategy that will resonate clearly with target markets.
Internal capabilities have grown, underpinned by scalable leadership and structure.